Lady Primrose is a boutique luxury fragrance house offering fine fragrances, bath and beauty creations found in distinguished retailers and resorts worldwide. Each Lady Primrose fragrance makes an impression — captivating, unique and memorable, with notes that linger beautifully and nobly. Established in 1990, the Lady Primrose legacy spans decades, rooted in archival scent recipes that date back centuries. Fine fragrance blending modern elegance and heritage, every creation is luxuriously crafted in a regal, refined and reminiscent style our customers cherish. As a fragrance-forward company, Lady Primrose remains devoted to the art of fine perfumery — crafting decadent collections that include Eau de Parfum, body cream lotions, poured cream soaps, dusting silk body powders, candles, and more. A signature of elegance… always recognized, always appreciated.
Relaunched in 2021, Lady Primrose was thoughtfully repositioned to ensure our fragrance collections continue to resonate with customers and clients worldwide. Originally commissioned in 1990 by The Lanesborough Hotel in London to create a bespoke bath amenity program, this prestigious alliance inspired the founding of Lady Primrose and the debut of our signature fragrances, Tryst and Royal Extract. Today, our luxurious amenities and products grace hotels and resorts worldwide — including the One&Only Palmilla, Waldorf Astoria Pedregal, The Raj Palace Jaipur, The Carlyle NYC, a Rosewood property, and numerous Ritz-Carlton destinations, as well as properties across Belize, the Maldives, St. Lucia, Grand Cayman, the West Indies, Turks & Caicos, and St. John. Beyond the finest hotels, Lady Primrose is proudly available through select global retailers — from Fortnum & Mason in London to Stanley Korshak in Dallas, and, of course, through our online boutique.
The Lady Primrose legacy continues, carrying forward the founding partners’ vision of quality and excellence. With members of the original team still at the helm — those who have championed and curated the brand for decades — our commitment to craftsmanship endures. Based in Dallas, Texas, and proudly women-owned, Lady Primrose remains devoted to creating fragrant luxuries with the elevated elegance that Caroline and Vivian instinctively knew customers would cherish.
