Lady Primrose Story

Relaunched in 2021, the Lady Primrose brand was repositioned to ensure the fragrance collections continue to resonate with customers and clients worldwide. Originally commissioned in 1990 by the Lanesborough Hotel in London to create a fragrant bath amenity program for guests, this alliance contributed to the launch of Lady Primrose and the founding fragrances, Tryst and Royal Extract. Hotel amenity programs continue in hotels worldwide and Lady Primrose products can be found in the One&Only Palmilla, Waldorf Astoria Pedregal, The Raj Palace Jaipur, Rosewood San Miguel, many of The Ritz-Carlton destinations plus resorts in Belize, Maldives, St. Lucia, Grand Cayman, West Indies, Turks & Caicos and St. John. You'll also find Lady Primrose products online and at fine retailers that span the globe from Fortnum & Mason, London to Stanley Korshak in Dallas, Texas.

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The Lady Primrose legacy of luxury continues as we carry on the founding partner's vision of quality and excellence with members of the original team in place that have heralded and curated the brand for years. Based in Dallas, TX, and women-owned, we remain committed to delivering fragrant luxuries with an elevated elegance Caroline and Vivian instinctively knew customers would appreciate.