Fragrance Forward | Regal Style. 
Owner CEO:  Michelle Balaz
Relaunched in 2021, owners and sisters, Michelle and Stephanie Balaz have repositioned the Lady Primrose brand to ensure the fragrance collections continue to resonate with customers and clients around the world. The history of Lady Primrose begins in 1990 as a boutique luxury fragrance company recognized for celebrated fragrant collections that offer perfumes, cologne, lotions, body creams, poured cream soaps, dusting silk powders, candles, and more. Originally commissioned by the Lanesborough Hotel in London to create a fragranced bath amenity program for guests, this alliance contributed to the launch of Lady Primrose along with fragrances Tryst and Royal Extract that were created in part from archival scent recipes dating back to 1677.  Hotel amenity programs continue in hotels worldwide and Lady Primrose products can be found in the One&Only Palmilla in Los Cabos, Rosewood San Miguel in Mexico as well as resorts in Belize, Maldives, St. Lucia, Grand Cayman, West Indies, Turks & Caicos and St. John. You'll also find Lady Primrose products online and at fine retailers that span the globe from Fortnum & Mason, London to Stanley Korshak in Dallas, Texas.  
Founders:  Caroline Rose Hunt and Vivian Young
The Lady Primrose legacy of luxury continues as we carry on the founding partner's vision of quality and excellence with members of the original team in place that have heralded and curated the brand for years. Based in Dallas, TX, we remain committed to delivering fragrant luxuries in the reminiscent and regal style customers love with an elevated elegance Caroline and Vivian instinctively knew customers would appreciate.   
   
Celebrating a little luxury every day!