Lady Primrose - History of Fragrances & Story of the Brand

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Lady Primrose

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Fragrance Forward | Regal Style.

Owner: Michelle Balaz

Relaunched in 2021, co-owners Michelle Balaz and her sister Stephanie repositioned the Lady Primrose brand to ensure the fragrance collections continue to resonate with customers and clients around the world. The history of Lady Primrose begins in 1990 as a boutique luxury fragrance company recognized for celebrated fragrant collections that offer perfumes, cologne, lotions, body creams, poured cream soaps, dusting silk powders, candles, and more. Originally commissioned by the Lanesborough Hotel in London to create a fragranced bath amenity program for guests, this alliance contributed to the launch of Lady Primrose along with fragrances Tryst and Royal Extract that were created in part from archival scent recipes dating back to 1677. Hotel amenity programs continue worldwide found in the One&Only Palmilla in Los Cabos, Rosewood San Miguel in Mexico and exclusive resorts in Belize, Maldives, St. Lucia, Grand Cayman, West Indies, Turks & Caicos and St. John. You'll find Lady Primrose products online and at fine retail partners that span the globe from Fortnum & Mason, London to Stanley Korshak in Dallas, Texas.

Founders: Caroline Rose Hunt and Vivian Young

Lady Primrose's history of luxury continues as we carry on the founding partner's vision of quality and excellence with members of the original team in place that have heralded and curated the brand for years. Based in Dallas, TX, we remain committed to delivering our fragrant luxuries in the reminiscent and regal style customers love with an elevated elegance customers appreciate.

Celebrating a little luxury every day!

© 2023 Lady Primrose Fragrances. All rights reserved.

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