REGAL. REFINED. REMINISCENT.
A Lady Primrose Promise
Dallas◼️London
A legacy that spans decades, Lady Primrose Fragrances was founded in 1990 by scents that date back centuries. Inspired by archival perfume recipes dating back to 1677, the fragrances Tryst and Royal Extract were founded and have led the Lady Primrose portfolio to this day. Lady Primrose Eau de Parfums are subtle and ultra-fine blends embracing sentimental, feminine, and neutral-based profiles. Our cologne, Gentlemen 1677, will be the "last decision he'll make on the finest scent he'll own," delivering a warm, rich, and universal profile. As a fragrance-forward company, Lady Primrose Fragrances strives to meet the decadent expectation of quality in all of our fragrant collections that offer Eau de Parfum, body creams, poured cream soaps, dusting silk body powders, lotion, candles, room spray, and more. Presented in the regal, refined, and reminiscent style you love with an elevated elegance you'll appreciate.
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Owner CEO: Michelle Balaz
Relaunched in 2021, the Lady Primrose brand was repositioned to ensure the fragrance collections continue to resonate with customers and clients worldwide. Originally commissioned in 1990 by the Lanesborough Hotel in London to create a fragrant bath amenity program for guests, this alliance contributed to the launch of Lady Primrose and the founding fragrances, Tryst and Royal Extract. Hotel amenity programs continue in hotels worldwide and Lady Primrose products can be found in the One&Only Palmilla, Waldorf Astoria Pedregal, The Raj Palace Jaipur, Rosewood San Miguel, many of The Ritz-Carlton destinations plus resorts in Belize, Maldives, St. Lucia, Grand Cayman, West Indies, Turks & Caicos and St. John. You'll also find Lady Primrose products online and at fine retailers that span the globe from Fortnum & Mason, London to Stanley Korshak in Dallas, Texas.
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Founders: Caroline Rose Hunt and Vivian Young
The Lady Primrose legacy of luxury continues as we carry on the founding partner's vision of quality and excellence with members of the original team in place who have heralded and curated the brand for years. Based in Dallas, TX, and women-owned, we remain committed to delivering fragrant luxuries with an elevated elegance Caroline and Vivian instinctively knew customers would appreciate.
Celebrating a little luxury every day!
